# ETHConf Sponsorship Case Study

*How a daily Ethereum briefing delivered ~69,500 cross-channel touchpoints and 88 direct ticket click-throughs for ETHConf NYC.*

By [ETH Daily](https://ethdaily.io) · 2026-06-07

case-study, sponsorship, ethconf, advertise

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ETH Daily is a daily Ethereum briefing read by an audience of builders, protocol developers, and allocators. ETHConf NYC sponsored the briefing through its run into conference week (June 8–10, 2026). This is what the placement delivered.

At a glance
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A single ETH Daily sponsorship reached an Ethereum-native audience across four channels — newsletter, website, audio, and X — for **~69,500 combined touchpoints** and **105 direct click-throughs** to the ETHConf ticketing link. And this was the result of just **11 briefings**, run from **May 22 to June 6, 2026**.

Channel

Reach

Sponsor clicks

Newsletter (email)

37,304 sent · 4,993 opens (13.38%)

66

Website

3,350 pageviews

22

Audio (podcast)

4,161 listens

—

X — in-digest distribution

6,979 views

—

X — dedicated promo posts

17,854 views

17

**Total**

**~69,500 touchpoints**

**105 clicks**

Newsletter
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The primary channel. Across the campaign run, ETH Daily delivered **37,304 emails** — roughly 3,390 per issue, every weekday — at a stable **13.38% open rate** (holding the 13–15% band throughout). The ETHConf sponsor block drove **66 click-throughs** to the ticketing link.

Per-issue sponsor-block clicks, with the strongest pull as the conference approached:

Issue

Sponsor-block clicks

#956 — Base Azul Goes Live

[15](https://ethdaily.io/956)

#952 — EIP-8182 Private Transfers

[10](https://ethdaily.io/952)

#962 — EF ETH Grants, Aragon, Wonderland

[10](https://ethdaily.io/962)

#959 — Checkout Stablecoins, Bitwise USCC

[6](https://ethdaily.io/959)

#961 — Uniswap In-App Wallet, Polygon

[6](https://ethdaily.io/961)

#953 / #957 / #958

[4](https://ethdaily.io/953) / [4](https://ethdaily.io/957) / [4](https://ethdaily.io/958)

#954 / #960

[2](https://ethdaily.io/954) / [2](https://ethdaily.io/960)

Single placements

3

Website
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The placement ran a second click funnel on the web: **3,350 pageviews** on sponsor-carrying pages, generating **22 additional click-throughs** to ETHConf.

Audio
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The daily briefing also publishes as a podcast, each episode opening with the ETHConf read — **4,161 listens** of brand reach beyond screen-based channels.

X amplification
---------------

Beyond in-digest distribution (**6,979 views**), ETH Daily ran a dedicated ETHConf promo sequence on [@ethdaily](https://x.com/ethdaily) — **17,854 additional views** and **17 click-throughs** of bonus content bundled with the sponsorship. Note: This bonus content is at the discretion of ETH Daily and may not be included in all sponsor packages.

Post

Views

[Announcement post](https://x.com/ethdaily/status/2057828096448020483)

10,300

[Time is of the essence](https://x.com/ethdaily/status/2060766308296507730)

2,629

[ETHConf side-events thread](https://x.com/ethdaily/status/2063479275374743668)

2,063

[Speaker lineup](https://x.com/ethdaily/status/2060029041332076647)

1,438

[4 days to ETHConf](https://x.com/ethdaily/status/2062635079818678304)

757

[Touch grass in NYC](https://x.com/ethdaily/status/2062980543906795595)

666

**Bonus total**

**17,854**

Combined X reach across the campaign: **~24,832 views**.

Why it worked
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*   **Multi-channel by default.** One sponsorship showed up across newsletter, website, audio, and X — ~69,500 combined touchpoints, not a single placement.
    
*   **Converts on three surfaces.** 105 direct sponsor clicks (66 email, 22 web, 17 X), with the strongest digests showing repeat pull into conference week.
    
*   **Bonus social reach.** 17,854 views across six dedicated promo posts — led by a 10,300-view announcement post — on top of in-digest distribution.
    
*   **Stable, on-target audience.** ~3,390 Ethereum-native readers per weekday plus 4,161 total audio listeners — reached consistently, not in a one-off blast.
    

* * *

_Want this audience for your project?_ [_Get in touch about sponsoring ETH Daily_](https://ethdaily.io/ads)_._

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*Originally published on [ETH Daily](https://ethdaily.io/ethconf-case-study)*