# ETHConf Sponsorship Case Study

> How a daily Ethereum briefing delivered ~69,500 cross-channel touchpoints and 88 direct ticket click-throughs for ETHConf NYC.

**Published by:** [ETH Daily](https://ethdaily.io/)
**Published on:** 2026-06-07
**Categories:** case-study, sponsorship, ethconf, advertise
**URL:** https://ethdaily.io/ethconf-case-study

## Content

ETH Daily is a daily Ethereum briefing read by an audience of builders, protocol developers, and allocators. ETHConf NYC sponsored the briefing through its run into conference week (June 8–10, 2026). This is what the placement delivered. At a glance A single ETH Daily sponsorship reached an Ethereum-native audience across four channels — newsletter, website, audio, and X — for ~69,500 combined touchpoints and 88 direct click-throughs to the ETHConf ticketing link. Channel Reach Sponsor clicks Newsletter (email) 37,304 sent · 4,993 opens (13.38%) 66 Website 3,350 pageviews 22 Audio (podcast) 4,161 listens — X — in-digest distribution 6,979 views — X — dedicated promo posts 17,790 views — Total ~69,500 touchpoints 88 clicks Newsletter The primary channel. Across the campaign run, ETH Daily delivered 37,304 emails — roughly 3,390 per issue, every weekday — at a stable 13.38% open rate (holding the 13–15% band throughout). The ETHConf sponsor block drove 66 click-throughs to the ticketing link. Per-issue sponsor-block clicks, with the strongest pull as the conference approached: Issue Sponsor-block clicks #956 — Base Azul Goes Live 15 #952 — EIP-8182 Private Transfers 10 #962 — EF ETH Grants, Aragon, Wonderland 10 #959 — Checkout Stablecoins, Bitwise USCC 6 #961 — Uniswap In-App Wallet, Polygon 6 #953 / #957 / #958 4 each #954 / #960 2 each Single placements 3 Website The placement ran a second click funnel on the web: 3,350 pageviews on sponsor-carrying pages, generating 22 additional click-throughs to ETHConf. Audio The daily briefing also publishes as a podcast, each episode opening with the ETHConf read — 4,161 listens of brand reach beyond screen-based channels. X amplification Beyond in-digest distribution (6,979 views), ETH Daily ran a dedicated ETHConf promo sequence on @ethdaily — 17,854 additional views of bonus content bundled with the sponsorship. Note: This bonus content is at the discretion of ETH Daily and may not be included in all sponsor packages. Post Views Announcement post 10,300 Time is of the essence 2,629 ETHConf side-events thread 2,063 Speaker lineup 1,438 4 days to ETHConf 757 Touch grass in NYC 666 Bonus total 17,854 Combined X reach across the campaign: ~24,769 views. Why it worked Multi-channel by default. One sponsorship showed up across newsletter, website, audio, and X — ~69,500 combined touchpoints, not a single placement. Converts on two surfaces. 88 direct sponsor clicks (66 email, 22 web), with the strongest digests showing repeat pull into conference week. Bonus social reach. 17,790 views across six dedicated promo posts — led by a 10,300-view announcement — on top of in-digest distribution. Stable, on-target audience. ~3,390 Ethereum-native readers per weekday plus 4,161 total audio listeners — reached consistently, not in a one-off blast. Want this audience for your project? Get in touch about sponsoring ETH Daily.

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