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ETHConf Sponsorship Case Study

How a daily Ethereum briefing delivered ~69,500 cross-channel touchpoints and 88 direct ticket click-throughs for ETHConf NYC.

ETH Daily is a daily Ethereum briefing read by an audience of builders, protocol developers, and allocators. ETHConf NYC sponsored the briefing through its run into conference week (June 8–10, 2026). This is what the placement delivered.

At a glance

A single ETH Daily sponsorship reached an Ethereum-native audience across four channels — newsletter, website, audio, and X — for ~69,500 combined touchpoints and 105 direct click-throughs to the ETHConf ticketing link. And this was the result of just 11 briefings, run from May 22 to June 6, 2026.

Channel

Reach

Sponsor clicks

Newsletter (email)

37,304 sent · 4,993 opens (13.38%)

66

Website

3,350 pageviews

22

Audio (podcast)

4,161 listens

X — in-digest distribution

6,979 views

X — dedicated promo posts

17,854 views

17

Total

~69,500 touchpoints

105 clicks

Newsletter

The primary channel. Across the campaign run, ETH Daily delivered 37,304 emails — roughly 3,390 per issue, every weekday — at a stable 13.38% open rate (holding the 13–15% band throughout). The ETHConf sponsor block drove 66 click-throughs to the ticketing link.

Per-issue sponsor-block clicks, with the strongest pull as the conference approached:

Issue

Sponsor-block clicks

#956 — Base Azul Goes Live

15

#952 — EIP-8182 Private Transfers

10

#962 — EF ETH Grants, Aragon, Wonderland

10

#959 — Checkout Stablecoins, Bitwise USCC

6

#961 — Uniswap In-App Wallet, Polygon

6

#953 / #957 / #958

4 / 4 / 4

#954 / #960

2 / 2

Single placements

3

Website

The placement ran a second click funnel on the web: 3,350 pageviews on sponsor-carrying pages, generating 22 additional click-throughs to ETHConf.

Audio

The daily briefing also publishes as a podcast, each episode opening with the ETHConf read — 4,161 listens of brand reach beyond screen-based channels.

X amplification

Beyond in-digest distribution (6,979 views), ETH Daily ran a dedicated ETHConf promo sequence on @ethdaily17,854 additional views and 17 click-throughs of bonus content bundled with the sponsorship. Note: This bonus content is at the discretion of ETH Daily and may not be included in all sponsor packages.

Post

Views

Announcement post

10,300

Time is of the essence

2,629

ETHConf side-events thread

2,063

Speaker lineup

1,438

4 days to ETHConf

757

Touch grass in NYC

666

Bonus total

17,854

Combined X reach across the campaign: ~24,832 views.

Why it worked

  • Multi-channel by default. One sponsorship showed up across newsletter, website, audio, and X — ~69,500 combined touchpoints, not a single placement.

  • Converts on three surfaces. 105 direct sponsor clicks (66 email, 22 web, 17 X), with the strongest digests showing repeat pull into conference week.

  • Bonus social reach. 17,854 views across six dedicated promo posts — led by a 10,300-view announcement post — on top of in-digest distribution.

  • Stable, on-target audience. ~3,390 Ethereum-native readers per weekday plus 4,161 total audio listeners — reached consistently, not in a one-off blast.


Want this audience for your project? Get in touch about sponsoring ETH Daily.